P05
A DIFFERENT LANGUAGE IS
A DIFFERENT VISION OF LIFE.
OBJECTIVE
Define a problem in the world today and create a product or service that addresses that issue. Design and develop a unique visual system through multiple deliverables.
PROJECT
TerraLingo Branding Design
CATEGORY



Logo Design Branding Mobile App Design
CONCEPT
According to published reports, “learning a foreign language improves ability to solve problems, logical thinking and creativity.” I am bilingual in English, Mandarin (and Cantonese), so with my personal experience and interest, I created a brand TerraLingo to promote young child secondlanguage acquisition. Through the booth, app and sample learning kits, parents and children will find out interesting and useful information of the six recommended languages. TerraLingo also help parents make wise choices on which language(s) their children should learn.
KEYWORDS
Geometric
Brightness
Playful
TYPEFACES
Gotham family
COLOR PALETTE

COURSE
Visual Thinking
INSTRUCTOR
Sandra Isla
SEMESTER
2018 Spring










