TerraLingo Branding Design | Terry Wu Design

P05

A DIFFERENT LANGUAGE IS
A DIFFERENT VISION OF LIFE.

OBJECTIVE

Define a problem in the world today and create a product or service that addresses that issue. Design and develop a unique visual system through multiple deliverables.

PROJECT

TerraLingo Branding Design

CATEGORY

Logo Design Branding Mobile App Design

CONCEPT

According to published reports, “learning a foreign language improves ability to solve problems, logical thinking and creativity.” I am bilingual in English, Mandarin (and Cantonese), so with my personal experience and interest, I created a brand TerraLingo to promote young child secondlanguage acquisition. Through the booth, app and sample learning kits, parents and children will find out interesting and useful information of the six recommended languages. TerraLingo also help parents make wise choices on which language(s) their children should learn.

KEYWORDS

Geometric
Brightness
Playful

TYPEFACES

Gotham family

COLOR PALETTE