P04

WHERE PETS 
GET SMART.

OBJECTIVE

Considering responsive design, utilize UX principles to redesign an e-commerce website for a brand whose website doesn’t have good user experience. 

PROJECT

PetSmart UX Design

CATEGORY

Web Design                  Mobile App Design   

CONCEPT

I am an animal lover and very interested in animal related products and service, so I chose PetSmart for this project. The current PetSmart doesn’t provide very good user experience. To improve this website with better UX design, my goals are to create clear classification and hierarchy for the web contents, create a clear and easy-to-understand icon system and visual representation. Additionally, clear layout for the category pages and an easy-to-follow check-out page are very important for online shopping experience.

KEYWORDS

Friendly
Energetic
Clean

TYPEFACES

Gotham family

COLOR PALETTE

COURSE

Principles of UX

INSTRUCTOR

Joseph O’Donnell

SEMESTER

2018 Summer