P04
WHERE PETS
GET SMART.
OBJECTIVE
Considering responsive design, utilize UX principles to redesign an e-commerce website for a brand whose website doesn’t have good user experience.
PROJECT
PetSmart UX Design
CATEGORY


Web Design Mobile App Design
CONCEPT
I am an animal lover and very interested in animal related products and service, so I chose PetSmart for this project. The current PetSmart doesn’t provide very good user experience. To improve this website with better UX design, my goals are to create clear classification and hierarchy for the web contents, create a clear and easy-to-understand icon system and visual representation. Additionally, clear layout for the category pages and an easy-to-follow check-out page are very important for online shopping experience.
KEYWORDS
Friendly
Energetic
Clean
TYPEFACES
Gotham family
COLOR PALETTE

COURSE
Principles of UX
INSTRUCTOR
Joseph O’Donnell
SEMESTER
2018 Summer




