P01

CREATE 
THE MOMENTS.

OBJECTIVE

Choose a dead brand and redesign its brand identity to fit a future vision. Through research, identify the company’s soul and ensure that it transitions into the businesses re-brand.

PROJECT

Kodak Rebranding

CATEGORY

Logo Design                 Branding                 Booklet Design               Web Design

CONCEPT

I chose Kodak for this project. Kodak used to make cameras and films, and now with my rebranding, it is broadening the mission to provide creative professionals with many new ways to store, process and share images and videos as memories, information, portfolio and entertainment anywhere anytime. The new Kodak offers an engaging social networking platform, large-capacity storage solutions and a set of professional creative applications. Kodak is always here to empower the creative community, help creative professionals to share and push their ideas forward.  

KEYWORDS

Connection
Bright
Arc

TYPEFACES

Avenir Next Regular
Avenir Next Bold

COLOR PALETTE

COURSE

The Nature of Identity

INSTRUCTOR

Jeremy Stout

SEMESTER

2018 Fall