P01
CREATE
THE MOMENTS.
OBJECTIVE
Choose a dead brand and redesign its brand identity to fit a future vision. Through research, identify the company’s soul and ensure that it transitions into the businesses re-brand.
PROJECT
Kodak Rebranding
CATEGORY




Logo Design Branding Booklet Design Web Design
CONCEPT
I chose Kodak for this project. Kodak used to make cameras and films, and now with my rebranding, it is broadening the mission to provide creative professionals with many new ways to store, process and share images and videos as memories, information, portfolio and entertainment anywhere anytime. The new Kodak offers an engaging social networking platform, large-capacity storage solutions and a set of professional creative applications. Kodak is always here to empower the creative community, help creative professionals to share and push their ideas forward.
KEYWORDS
Connection
Bright
Arc
TYPEFACES
Avenir Next Regular
Avenir Next Bold
COLOR PALETTE

COURSE
The Nature of Identity
INSTRUCTOR
Jeremy Stout
SEMESTER
2018 Fall










